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Fiat500USA: Fiat/Chrysler engine technology

fiat500usa.com At the North American International Auto Show held in Detroit Jan 2010, Nick Cappa, Engineering PR Manager, talks about the ...

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Fiat names new North American chief

Fiat names new North American chief Alisa Priddle/ The Detroit News

The Fiat brand, which is off to a slow start since its reintroduction to the U.S. market, has replaced its North American chief.

Effective Monday, Laura Soave has left Chrysler Group LLC. She is replaced by Timothy Kuniskis, a 19-year veteran who oversaw product marketing for the Fiat and Chrysler brands.

Soave was still in the top Fiat position for North America last week at the Los Angeles auto show, but there had been growing speculation she would lose her job.

Chrysler CEO Sergio Marchionne hinted that her days were numbered at a press event last week, saying she held the post "for the time being."

Officially, Soave has left to "pursue other interests."

The change in leadership comes on the heels of failed efforts to get Fiat dealerships up and running in the United States in a timely manner. Sales are far below projections.

Fiat has returned to the U.S. market after 28 years. The first special-edition versions of the Fiat 500 were shipped to customers in February, but only 20 dealerships were in operation across the country to handle the transactions.

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(1 diggs) Chrysler To Build Fiat Designed Engine In Michigan apapagiannaros Chrysler Group LLC will begin building a new 1.4-liter Fiat-designed engine in Michigan as it moves to introduce new, more fuel-efficient technologies into its vehicles. Production of the engine will start in the fourth quarter of 2010, Chrysler Chief Executive Sergio Marchionne said during a press conference Thursday.

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